The marketplace has become highly dynamic and vibrant and as a result, brand strategies should focus on aligning with changing market realities. It is evident now that old strategies may not work again with the present scenario in the marketplace. Competition has become stiff and consumers are more discerning than before. Unlike before, brand strategies should focus on raising consumer…
22 April 2011 Nigeria coach Samson Siasia will include Arsenal starlet Chuks Aneke when he names the squad to battle Argentina in Abuja on June 1. Last week, Siasia convinced the young midfielder, who has represented England at Under 18 level, to switch his international allegiance to Nigeria, and has now said he will bring him in as early as…
21 April 2011 Arsenal goalkeeper Wojciech Szczesny insists his side are mentally strong enough to win the Premier League title race. Arsene Wenger's side squandered another chance to close the gap on leaders Manchester United as they blew a 3-1 lead in Wednesday's 3-3 draw against Tottenham at White Hart Lane. Szczesny, 22, was partially responsible for Arsenal's latest meltdown…
22 April 2011 Carlo Ancelotti has admitted misfiring striker Fernando Torres could return in place of in-form Didier Drogba for Chelsea's vital London derby against West Ham on Saturday. Ancelotti's side have been revitalised since the Italian dropped Torres and recalled Drogba, with successive wins over West Bromwich Albion and Birmingham lifting Chelsea back into the title race. Torres has…
The Labour Party in Ondo State has a tough task ahead as it battles to win the seats in the House of Assembly election coming up on April 26. Many analysts say the contest will be between the LP and the People’s Democratic Party (PDP). When the state was ruled by the PDP, majority of the House of Assembly members…
Pensioners in Kwara State Wednesday staged a peaceful demonstration in front of the Court of Appeal over the prolonged adjournment of their case with the state government. The pensioners carried placards with various inscriptions such as “Bukola pay us our pension arrears”, “Saraki spent N690 million on election,” “pensioners are dying on a daily basis” among others. It would be…
A Benin High Court, headed by Justice Roland Amaize, has granted an injunction stopping the proposed installation of Augustine Obiora Akubeze as the Catholic Archbishop of Benin Archdiocese on the 28th of April 2011. The Edo Liturgical Group had insisted that a bishop of Benin extraction should be installed as Archbishop of Benin Metropolitan See, claiming that since 1485, when…
Stingomania’s frontline act, Oladimeji Umoru, who is also known as Trybson, has a sociology degree from the University of Ilorin. The hip hop act who, until now, was known only for his debut album ‘Dudukoko’, is currently getting positive media attention for playing the lead role in the Ope Banwo-produced Dagrin biopic, ‘Ghetto Dreamz’, which premieres today at the Silverbird…
Twitter's local trends which launched recently in Nigeria exposes what people are talking most about on a state or city level. Here is a quick round-up of the hottest local trends making the rounds across Nigeria on the popular social networking site, Twitter. Ashley Nwosu Ashley is a Nollywood actor who was reported dead yesterday morning at the Yaba Military…
Exactly a year ago, fast-rising rapper Olaitan Olaonipekun, popularly known as Dagrin, transformed from a wordsmith into a Nigerian hip-hop legend. Although his music, which was characterized mainly by the deft use of words in his native tongue infused with unadulterated hip-hop elements, was gaining momentum just before his death, just like Fela Anikulapo-Kuti, Dagrin got bigger in death. The…
The National Pension Commission (PenCom) has said it would no longer hesitate to take legal actions against companies that flout its orders on registration of employes for the scheme. In a memo, the management of the commission also warned that it would sanction errant companies that deduct contributions from their staff but fail to remit such. Private sector organisations and…
The Anglo-Dutch oil giant, Shell Petroleum Development Company (SPDC), has been accused of not being truthful in its decision to end gas flaring in Nigeria. Friends of the Earth International, an environmental organisation dedicated to preserving the health and diversity of the planet for future generations, said Shell has once again flouted its promise to cut down on its gas…
Hassan Sunmonu, the mediator appointed to negotiate and reconcile government and members of the organised labour over unresolved issues concerning the full privatisation of the Power Holding Company of Nigeria (PHCN), has said he would begin to collect memoranda and other submissions from concerned parties after next week. Mr Sunmonu, who is chairman of the committee, said yesterday that memoranda…
21 April 2011 Tens of thousands of euphoric Real Madrid fans welcomed their team home to the Spanish capital in the early hours of Thursday after they clinched their first Spanish Cup win since 1993. Supporters, many wrapped in the club's flag, cheered as the squad arrived Madrid's central Cibeles Square, the traditional home for raucous Real Madrid victory celebrations,…
21 April 2011 Cameroon have taken a giant step towards the semifinals of the 2011 African Youth Championships with a hard-fought 1-0 victory over Nigeria on Thursday. The only goal of the game was scored in first-half injury-time by Franck Ohandza and the result leaves Cameroon on top of the pool with six points and with one foot in the…