AthleticsAfrica.com celebrated its seventh year anniversary on July 25, 2011. And as London marked the one-year milestone to the kick-off of the 2012 Olympics Games on Tuesday July 26th, Athletics Africa would also be launching the ‘Mission 2 London’ series as part of the celebration.
The website will undergo a dramatic makeover in the coming weeks with a new section dedicated to the Olympics project which was designed to give a dedicated coverage and publicity to African athletes and Olympic hopefuls in the run-up to the Games.
The editor of Athletics Africa, Yomi Omogbeja said: “We had come a long way from what was initially an MA in Journalism project in 2004 to a full-fledged online news website and magazine today, providing the much needed African track and field information and analysis to audiences both in Africa and the Diaspora.
“We have made a strong case for the promotion and development of athletics at the grass roots level in Africa, and in a few years the site had become the hub of the continent’s track and field discussions, providing 24 hours, 7 days a week news and information, events contacts, analysis and coverage.
The website will provide exclusive videos and images of African track and field events and competitions.
It also has a strong features and news section. “So far, we have an average monthly user visits of over 400,000 and average click-through rates of 150,000.
We also have a vibrant facebook community with over 2,270 fans and growing,” said Mr Omogbeja.
The ‘Mission 2 London’ series both online and in the Quarterly Athletics Africa Magazine would highlight African athletes as they prepare for the London 2012 Olympics in summer 2012.
The series would give a dedicated coverage and publicity to African stars and other Olympic hopefuls in the run-up to the Games.
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