Here Come The Ladies: Trio Put Abuja On Cutting Edge

Dzyn Couture,? YUTEES and House of Silk have rewritten the rules in the? dynamic world of? fashion design in the nations capital, CHALYA DUL writes.

Typically, from humble beginnings, these designers are more buoyant than they have been in years.? DZYN Couture, YUTEES and House of Silk are female designers who have conquered the challenges before them as they climb the ladder of success to become a household name in the Nigerian fashion industry.

Reputed for their unique designs in quality female handbags, dresses, shoes, accessories and lots of other products, their work have become increasingly influential on the Nigerian public who have tested their products. “These female designers have the advantage to design with their self in mind and that is why many of their designs resonate strongly with their customers. It’s as if they read the minds of their customers,” says Jumoke, an unswerving customer.

More than anything, women’s success in fashion is down to trusting their instincts, arranging things their own way and getting things done almost perfectly; these designers are out to cater for the needs of women of different ages and tastes who crave to make style statements always.

DZYN couture was founded in 2003 by sisters Ogwa and Ofure. The fashion house started out casually with exactly five dresses.

But today, they design and make thousands of garments annually.? All stages of production from design and sketching to tailoring and quality control are done in-house by one of their dedicated team. This way, they ensure the highest quality on every individual garment they make. This is to both the ready-to-wear and made-to-order products.

In an interview granted LEADERSHIP WEEKEND recently, co-founder Ogwa, said they are relentless on finding more inspiration for their collections. As sisters who believe in integrating styles of all cultures to essentially Nigerian market, creating extraordinary looks for their customers is ‘call’.

For their customers, who either have the perfect fabric and need inspiration, or have the exact style in mind but have scanty fabric ideas, one of their design consultants offers expert advice and ensures customers finish off with the perfect outfit.

YUTEES Fashion House, known for its professionalism started operation in 2006 with its first opening in the city of Port Harcourt; and a branch in Abuja in 2011. The company’s desire to cater for the needs of stylish women of different ages and tastes, with detailed attention to body size and shape, pay extra care to costumers’ satisfaction from a wealth of experience and deep seeded knowledge of fashion.

The company’s strength lies in its ability to bring ideas to life, expertly putting different fabrics together to obtain the perfect finishing. In its quest to satisfy the overall needs of women, it has a wide range of fashion accessories, soft designs, edgy and elegant couture’s.

YUTEES work with exclusive materials and fabrics – silk, laces, shivon, ankara and other foreign fabrics.
Telling its goal from the array of designs the fashion house have created, clients’ comfort, their ability to express themselves through their fashion and help provide looks that best describes and portray their personality is its motto.

Creativity in designs, invisible tailoring and impeccable finishing are the perfect words to describe the House of Silk, a fashion house which started in Lagos State in January, 2009. The company has contributed greatly to the fashion scene providing bespoke tailoring for their customers.

CEO of the company, Jenifer Adighije, summarily described the company as a fashion house that “expresses feminity in the most perfectly chic and elegant ready-to-wear dresses.”

Their eclectic ensembles use the best luxury silk, prints, satin and sheer fabrics, tailored to blend creativity and comfort. Typical designs adorn rhinestones, studs, intricate beaded bodice and sequin draping of assorted colours to accessorise their collection of evening gowns, cocktail and play dresses, which provides the highlight of their collection.