Customer loyalty is one major thing that brands need to thrive in the market place. When customers are loyal to a brand, they become ambassadors by mouthing good stories about the brand. It is a basic truth that when customers are happy, they go to a large extent to promote a good image for the brand. Customer loyalty is all…
The Joint Campus Committee of the National Association of Nigerian Students in conjunction with the Students’ Union Government of the University of Ado Ekiti (UNAD), has endorsed the removal of the Vice Chancellor of UNAD, Dipo Kolawole by the Ekiti State government. Governor Kayode Fayemi had on Wednesday sacked Mr Kolawole and the Vice Chancellor of the University of Education,…
Residents of the Bauchi metropolis are bemoaning an increase in the price of bread, with many of them complaining that the situation has brought untold hardship to them. Consumers of bread in Bauchi will now pay more for the commodity, as sellers have raised its price thanks to an increase in the prices of the ingredients used in its production.…
The Action Congress of Nigeria (ACN) in Ondo State yesterday said there are plans by mischief-makers to create confusion within the party ahead of the 2012 governorship election in the state. The ACN in a statement issued by its Director of Media and Publicity, Gbenga Akinmoyo, said the party had put its poor showing in the general elections in Ondo…
The 2011 edition of the Star Lager Beer-sponsored nationwide musical tour, Star Trek, will feature some big names in Nigerian mainstream music, including D'Banj, P-Square, MI, Durella, Naeto C, eLDee, Banky W. and many more. Speaking at a press conference held at the Nigerian Breweries' Lagos Brewery Bar, Jacco Van Der Linden, the company's marketing director, revealed that Star Trek,…
Urban music channel MTV Base has partnered with MTN, the African telecommunication giant, to produce a new series of the youth-inspiring television show, ‘MTV Base Meets...with MTN’. Speaking at a press briefing held at Planet 1 in Maryland, Lagos, a team lead by MTV Network Africa’s senior vice president managing director, Alex Okosi, reveals that the pan-African programme is focused…