Sony Renews Nigerian Smartphone War With Xperia Z

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A new competition in the high-end smartphone segment will get tougher with the entry of Sony Mobile Communications’ new Android smartphone into the Nigeria mobile devices market.

With the launch of its much-awaited smartphone, Xperia Z, in Lagos yesterday by top officials from Sony Mobile, the phone manufacturer said Nigeria now remain “Our focus market because of the potential the country has and we are ready to boost our market share.”

This means Sony Mobile will have to compete with other brands such as Nokia, Samsung and even Tecno phones which already have sizable market share from low-end and high-end devices segment.

Speaking on the Sony’s new flagship Android smartphone, Marketing Manager Africa, at Sony Mobile, Mr Younes Cherkaoui, said the new Xperia Z boast of a range of unparalleled features, including a 5” Full High Definition 1080p Reality Display, Snapdragone S4 Pro quad-core processor, the Mobile BRAVIA Engine 2 and a 13 megapixel fast-capture camera.

Offering the ‘best of Sony in a smartphone’, he said the device uses advanced technology from Sony’s entire range of multimedia products.

“The Xperia Z is a game-changer in smartphone technology. It has generated a great deal of excitement internationally since its official launch at the CES in Las Vegas.

We anticipate the ultimate range of rich user experiences offered on this stellar model from the Xperia range to increase the momentum several times over in key African markets and Nigeria is one of these key markets,” he said.

Xperia Z’s razor sharp Reality Display, powered by Mobile BRAVIA Engine 2, brings Sony’s long-standing television expertise to the smartphone and delivers an immersive viewing experience with super brightness and clarity.

“The smartphone shares capabilities with Sony digital cameras and features Exmor PS for mobile, the world’s first image sensor with High Dynamic Range (HDR) video recording for smartphones,” added.

Also speaking on the new product’s features, the Director, Business Management and Pricing at Sony, Mr. Izzat Kittaneh, explained that the Xperia Z includes Battery Stamina Mode that can improve standby duration by four times or more by automatically shutting down battery-draining apps whenever the screen is off and restoring them when the screen is on.

He said pre-loaded on Xperia Z, the WALKMAN, Album and Movies apps provides access to downloaded music, Facebook social integration, movies and TV series.

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